Total Societal Impact, Blockchain and Cryptocurrency.

I was prompted to write this piece because of a new gold trading platform which is a prime example of 21c total societal business models.

The use of technology and ‘not only for profit’ business models improves the benefits for all.

The token economy is not new.

An electronic currency called the WIR was founded in 1934 by two businessmen Werner Zimmermann and Paul Enz to compensate for currency shortages and global financial instability.

The WIR Franc is an electronic currency reflected in clients’ trade accounts so there is no paper money. WIR is an independent complementary currency system in Switzerland that serves businesses in hospitality, construction, manufacturing, retail and professional services.

In vacation ownership and property sector timeshare is a much-maligned and discussed concept which has been open to many cases of abuse. Essentially it is a way of buying a share in an asset to be used over some time. It is a $2.2 billion industry but has to be distinguished from fractionalised ownership which is a different thing.

It’s much overdue for an overhaul!

What is different now?

Blockchain and cryptocurrencies are what has changed.

For most people, these subjects are only vaguely on the perimeter of their radar.

However, it should not be so, they are now central to one’s understanding of how business, society, and global affairs, function.

Blockchain and tokenisation will be the change factor for the 21c.

Because most people don’t really understand what Blockchain or what a cryptocurrency is — let me give you some simple definitions and examples of how there being used currently.


Blockchain technology is a distributed ledger system that promotes decentralisation, transparency and data integrity or in one word — trust.

If you think of it as a chain containing a series of blocks. Each block has digital information stored in it.

The type of information usually stored is time, date, ownership, identity and so on.

The chain recognises its constituent parts and members access the chain through cryptographic identity keys.

In this way ones identity is secure and anonymous and on the chain forever.

You do not extract information from the chain because it is immutable you simply disconnect your identity from the key you were using.

Blockchain is being used financial or other types of transactions but its usage is about to spread to all areas of our lives.

The benefit is that the middlemen in the process such as banks, become unnecessary, resulting in lower costs and faster processes. This kind of decentralised network allows the user to take control rather than the middlemen.

What it provides, in fact, is trust, hence the term trusted ledger.

Let’s take the example of buying a clock. You don’t want to pay for the clock until it has been dispatched and the seller doesn’t want to send it until he has been paid. Hence, PayPal and Amazon, and other transaction platforms.

They effectively guarantee trust whereby under certain conditions the transaction will take place.

With blockchain trading platforms the details about you, the clock ad the sellers are all stored in a smart contract. Once with parties are happy to proceed you just authorise the transaction as does the seller and in seconds it takes place.

In this case, there’s no need for PayPal’s or Amazons fees, or infrastructure because it’s all on the blockchain.


Cryptocurrencies are often confused with blockchain or, lumped into one definition.

Investopedia. defines a cryptocurrency as ‘A cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. Many cryptocurrencies are decentralised networks based on blockchain technology — a distributed ledger enforced by a disparate network of computers. A defining feature of cryptocurrencies is that they are generally not issued by any central authority, rendering them theoretically immune to government interference or manipulation.’

If we accept this definition you can see that cryptocurrency is different from money and theoretically immune Government manipulation.

This means that it is not controlled by central banks, currency systems, or bank trading rules and restrictions.

A cryptocurrency exists within a blockchain structure but as a separate entity for trading.


Tokenisation is different and there are many different types of tokens. The best way to consider a token as part of a cryptocurrency.

A token is not the same as a coin.

There are cryptocurrency coins and tokens;

  • I.e. Bitcoin is a coin. Ethereum and EOS are coins. A coin is the native digital asset of a network.
  • Many tokens can be built on top of Ethereum (ERC20, ERC721) and EOS that “live” within their respective cryptocurrency ecosystem.
  • A token is a quantified (defined) unit of value.
  • It is generic — it can define (practically) any specific form of value.
  • It is fungible –or exchangeable between different specific forms of value.
  • Tokens are programmable. (Smart Contracts).

The other important thing to understand is that cryptocurrency and tokens can do things that Fiat cannot do. They can measure and trade in things that money cannot, a more intangible asset. This could be intellectual property, competencies, or human capital, for example.

Tokens can also be programmed in smart contracts to operate automatically, for example, to trade under certain conditions.

I hope that’s not too complicated but just bear with me as I give me some examples of why this is important.

A Case Study — A Gold Trading Platform

Let’s just look at how the gold mining and the gold bullion market works at the moment.

Gold is mined by two types of groups. Big corporations and small artisanal miners.

About 40% is extracted by hand by the latter group is extremely dangerous, difficult and poisonous conditions.

Of course, the gold extracted by large companies has done extremely safely and, the workers operate in safe conditions. The process to this much more efficient as they refine between 80 to 90% of the gold extracted.

The artisanal miners or ASGM for short, suffer health hazards, uncontrolled working environments and, many even be slave labourers or children.

In the case of ASGMS, many middlemen all take a cut, the government, exporters, agents, and agents buyers and sellers.

The new business model is to fund ASGMS to improve their working conditions and techniques by sharing the benefits of their labour with them more equitably and the investors who provide the capital to finance their operations.

Effectively by contracting the sale of the materials, the ASGMS are going to mine and finance their extraction more efficiently and share the profits of future sales, with their investors.

By putting these transactions into a blockchain and a cryptocurrency environment, investors can easily buy cryptocurrency which, converts into Fiat for the purposes of investments on the ground where the mining takes place.

The role of the organisations operating a blockchain is to run the trading platform, select the mines to invest in and ensure the security of the materials mined.

The blockchain platform provides the trust structure replacing all the middlemen in the supply chain who are replaced by automated smart contracts, cryptocurrency and tokens on a blockchain.

So by decentralising the process from the traditional supply chain, the whole thing becomes more democratic, faster, secure, and less prone to interference from Third World governments who are often demanding a slice of these transactions.

You will have undoubtedly heard of fair trade and, this could be considered as a more sophisticated fairtrade vehicle for the mining industry.

The effects are profound. There is an immediate socio-economic impact on areas around the mines because the workers are always local.

The quality of the material improved by better extraction processes producing more gold for the same effort increasing wealth all the stakeholders. Because margins and benefits are shared, investors, making this a total societal impact investment.

One could say all benefit, perhaps even the customer who is buying something that he/she can be assured is ethically sourced.

What could the benefits of these kinds of systems be?

You could consider this postcolonial alternative economic system where the people who own the assets and work hard to retrieve them benefit equally with the investors who financed the operations.

If we consider the wider possibilities of this kind of technology is Your imagination can run riot.

In this post-pandemic mood, many people have been let down by existing trusted systems, governments and structures. Many are predicting there will be a big take-up of decentralised business models.

Many people and businesses are becoming more concerned with societal impact and how we can do business differently. This includes how we source materials to make our shiny technology toys.

By allowing these countries to take control of their own trading platforms and effectively trade direct to the end-user rather than through numerous intermediaries and interfering government, we could liberate hundreds of millions of people from servitude and improve their lives beyond imagination.

This is also a way of improving our own end of the supply chain as businesses processing materials can source better and cheaper and share in the overall benefit.

All this can only be supported by an automated and trusted transaction process.

The individual user case

It is not just in poorer countries where people can benefit. Consider the position of the average person in the USA or Europe.

If you’re fortunate, you have a reasonable job, most of the time, and you get paid.

You invest this money in a property which is charged a vast amount of interest on loans.

At the same time, you are encouraged to invest in financial structures for your future working retirement and old age.

These also cost you a fortune and are operated by middlemen such as banks and pension companies.

Guess what they do?

They also invested property with your money.

They make a profit for their shareholders by using your money and pay you little if anything in return. You might even receive less than you put it under current low-interest rate conditions. When you set up your own business renting an office, when you go on a holiday, you rent a hotel room as you do when you go on a business trip.

……….Imagine a different scenario in the blockchain world.

Imagine you invest in a cryptocurrency which owns and develops property globally.

Now you don’t need to have a mortgage or invest in a pension fund because you are in an asset-backed cryptocurrency which is backed by property assets.

It is effectively being done for you automatically and much cheaper than the current system.

Furthermore, at any time you choose to liquidate for Fiat, or increase or decrease your investments do, you can without begging middlemen for your money back.

All of that could be done on the smartphone that makes banks, financial advisors, pension funds and others redundant.

So in effect, anything can be tokenised, your house, gold mining and even if your education. There is a group in the USA it was just launched a scheme using cryptocurrencies to allow students to pay their course fees by signing virtual contracts on their future earnings.

The ultimate decentralisation.

If you think of a world without our complex supply chains and middlemen things would get very interesting.

You would not feed investors, banks, financial markets, stock exchanges or shareholders.

Because ultimately, there only two parties that are important in the business supply chain, customers and producers.

When you buy something from a company — why not become a shareholder?

You would not need all of those car showrooms to sell its cars.

You would simply order the car direct and at a reduced cost because of all the supply chain savings.

Fairer better and more innovative business models using blockchain technology and cryptic currencies are the answer.

So maybe it is time to understand what a blockchain cryptocurrency and tokenisation are?

I think these are some of the most important concepts for democratic change in the 21st-century



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Chris Heron

I am an ex-university lecturer and entrepreneur, living organ donor and futurati. I am working on the tokenisation of assets with blockchain and crypto